September 16, 2020
After graduating from the University of Michigan in Dearborn, Huda Kattan moved to Dubai in 2006.
A few years later, she moved to Los Angeles where she studied makeup. Among her clients were celebrities such as Eva Longoria and Nicole RIchie.
Huda then returned to Dubai where she became employed by Revlon as a makeup artist.
In April, 2010, upon the advice of one of her sisters, Huda started a beauty-related blog which she named "Huda Beauty" on which she would post makeup tutorials and tips.
In 2013, Huda founded a cosmetics line which, like her blog, is also called "Huda Beauty. Her first product, a series of false eyelashes, was released through Sephora. The Huda Beauty label achieved success with the sales of the false eyelashes, which were famously worn by Kim Kardashian.
Huda's company, which is based out of Dubai, later began to offer other beauty products, including eye shadow palettes, liquid lipsticks, lip liners, highlighter palettes, foundations, concealers, baking powders and liquid eye-shadows.
Huda achieved popularity on Instagram, attaining more than 35 million followers as of 2019. Huda is ranked #1 on the "2017 Influencer Instagram Rich List", earning $18,000 for each post of sponsored content. Huda has been described as "a Kim Kardashian West of the beauty influencer economy", and was declared one of the "ten most powerful influencers in the world of beauty" by Forbes magazine. She was chosen as one of "The 25 Most Influential People on the Internet" by Time magazine in 2017.
In 2018, Huda began starring in her own original Facebook Watch reality series entitled Huda Boss alongside her family.
Needless to say, I was thrilled when she agreed to do an episode for I Inc and Beyond.
She openly shares many of her leadership philosophies as well as her belief that we all should strive to achieve both our passion and our purpose in our lives.
Hope you enjoy the episode and good luck with your own pursuits.